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Solar-Powered Bus Shelters Installed In Miami, Florida

Fuel Outdoor.)Outdoor advertising might not sound very green — after all, who wouldn’t rather see a row of flowers along the sidewalk than a row of billboards? — but most realists have to accept that ad-driven media aren’t going away anytime soon. So if you have to stare at an electronic fashion ad or fragrance promo while waiting for the bus, wouldn’t you at least like to know the hype doesn’t come with carbon emissions?

That’s the plus that Fuel Outdoor Holdings LLC is bringing to Miami. Through its subsidiary, Fuel Miami LLC, the New York-based OOH media (that’s “out-of-home” advertising) company is installing 600 solar-powered bus shelters throughout the city. Under the 20-year arrangement, Miami gets the shelters for free and Fuel gets a place to display its customers’ ads, no electrical outlets required.

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